PHARRELL WILLIAMS: FREEDOM

Pharrell Williams: Freedom

Director
Paul Hunter

Production Company 
Prettybird Creative

Creative Director
Matt Lydecker

VFX Supervisor
Justin Johnson

Compositors
Garrett Wycoff
Aiming Liu
Brian Shneider
Pilon Lectez

CG Artist
Dave White

Digital Matte Painting
Marco Iozzi

There are music videos, and then there are Music Videos.

Pharrell Williams’ “Freedom” certainly falls into the latter category and the VFX team at Luma couldn’t have been more excited about collaborating with Prettybird director Paul Hunter to help bring this electrifying panorama to life.

Luma was tasked with complementing the already stunning footage through a variety of techniques ranging from invisible effects and environmental extensions to full CG whales.

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