THE WIZARDING WORLD OF HARRY POTTER

The Wizarding World of Harry Potter

Agency
David & Goliath

VFX Studio
Luma Pictures

Director
Filip Engstrom

Production Company 
Smuggler

It’s safe to say that many of us have dreamt of galavanting through Hogsmeade a time or two. In this enchanting spot for Universal Studios Hollywood, Luma helped bring that dream alive, creating visuals that take guests into the exciting world of Harry Potter.

The spot kicks off with a dramatic flight through a vast CG cloudscape, then swoops down into Hogsmeade. Luma worked closely with David&Goliath and Smuggler director Filip Engstrom to create a single continuous shot that transports the viewer through the sky as clouds morph into an enormous dragon, an owl, Hogwarts Express, and Hogwarts Castle. To do this, a winding camera move was established, which revealed the hero cloud elements from behind each other.

The density of each of the  clouds was carefully crafted, leaving behind whimsical silhouettes and dynamic lighting. Additional simulated vapors, wisps and billowing clouds were blended into the scene which was essential to achieve the photoreal look of the spot.

As the shot descended from the clouds, the camera entered and flew the length of a fully CG Hogsmeade built by the Luma team. It needed to be an exact match of the practical location at Universal Studios so the team collected as much on set data as possible, including a thorough LiDAR, photogrammetry, and texture capture to ensure the proportions and detail of the digital replica were spot on. To finish it off, the team populated the streets with extras which really brought the shot to life.

If you are eager to experience Hogsmeade yourself, hold your hippogriffs just a tad bit longer. The Wizarding World of Harry Potter opens at Universal Studios Hollywood in Spring 2016.

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Credits

VFX Producer
Steven Swanson

Digital Coordinator
Cole Darby

Supervisors
Alexandre Cancado and Pavel Pranevsky

Animation Director
Raphael Pimentel

CG Artists
Anthony Grant, Eric Valdes, Tom Newbury, Dulshan Keragala, Daniel Riddle, Kyoungsoo Min, Michael Rogers, Mohammad Modarres,  Tadao Masuyama, Arrev Chantikian, John Kent, John Cassella, Marco Capparelli, Meg Grube, Justin Brunett and Monika Gelbmann

CG Supervisor
Dave White

Technical Coordinator
Andrew Kalicki

Compositors
Christopher Miller, James Waterson, Chris Fung and Joey SilaCameron Sorgi, Christian Salvador, Garrett Wycoff, Marcel Caue and Shawn Sahara

Flame Artist   
Claire Pereira de Souza

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