That’s a Wrap – SXSW 2016

The Luma crew hit up SXSW Interactive this year and there was lots of schmoozing, boozing, mind stimulation and killer musical performances including Raekwon with Ghostface Killah, Ghostland Observatory and Lucius. Words like “content,” “innovate,” “engagement,” and “influencer” were used about a billion, trillion times.

But, not to fret! We did take away a thing or two from our excursion; while there were no new groundbreaking technologies making their big debut, a big theme of the conference was making recent technologies accessible to the masses and giving users a way to “feel” what is intended to be felt – as if it were in the real world when using new tech. Here is a wrap up of the best and coolest we encountered at SXSW 2016.


Entrim 4D


The Entrim 4D, created out of the Samsung Creative Lab, unveiled their prototype headphones that attempt to make VR a full-body experience by sending an electrical sign to your inner ear—allowing users to feel VR with their whole body. Entrim is a startup “incubator” that lets employees take time out from their full-time jobs to develop product ideas.

Here is a look at what we’re talking about.

Read more about the project and what’s next here.


Livit is a live streaming social network that is kind of, sort of, possibly looking to be the next Periscope. How’s it different? It finds its niche via VR. They’ve partnered with 360-degree camera maker 360fly to allow users to live-stream immersive video shot with its $400 model camera and its upcoming 4K version which then streams directly to their follower’s device.

Head to their website to get notified when it launches.

Open Source VR Publishing Framework

The University of Texas at Austin is the birthplace of VR. So it was fitting that experts from UT’s Moody College of Communication discussed their new VR initiatives. One of which was an open-source VR publishing framework for journalists who lack the engineering skills to publish their own VR content.

We got a preview of the prototype during the panel, and while still fairly low brow, it will be coming soon to a journalist near you.

Here is a bit more info on UT’s VR initiatives.


The Arc


Deloitte Digital teamed up with RAC and Dave and Gabe, an interactive installation studio, to create the Audience Reactive Composition (ARC) at their Interplay Lab at SXSW. The ARC explores how human play, connection and creativity will change the future of interactive experiences. And there are no screens for this badboy: one of the main goals was to make the instruments feel physical and analog. It is all controlled via an eight-inch crystal ball that is rolled to change the harmonic texture of the piece; a set of glowing glass rods can be slid up and down to fade tracks in and out; rhythm can be controlled by rotating and orbiting hands.


The ARC consists of five newly invented musical “instruments”, each of which controls a different dimension of a totally generative musical soundscape—rethinking how musical recordings take shape. Instead of listening to a static song delivered from musician to consumer, it becomes an open process of scoring music via collaboration and physical movement.

Read more about the ins and outs of this project here.



Think you need visual stimulation while traveling in a pod at 760 mph inside of a tube? If you answered, yes, then Hyperloop Transportation Technologies (HTT) is taking care of that for you. At SXSW, HTT announced they are working on augmented windows so passengers have something to look at while traveling via the Hyperloop, Elon Musk’s vision for travel of the future which involves pods hovering on a cushion of air moving through a narrow tube at the speed of sound.

HTT is developing interactive screens that travelers can control with their phone, allowing passengers to see landscapes “outside” by using MoCap technology to enable a realistic perspective. They didn’t elaborate, but we will keep our ears peeled for more to come.

You can stay in the know here.


Hardcore Henry


This action movie is shot almost entirely from the first-person perspective using a GoPro. And it’s completely nuts. And a tad nauseating at times. To get the shots, Russian director Illya Naishuller, well known for this viral music video, created a rig with a GoPro attached to the front and is worn like a mask. The film is shot entirely from the perspective of the lead character Henry, who fights his way through Moscow to save his wife from an evil warlord.

Check out the trailer and be totally amazed.

Ok, we’re off to rest up for SXSW 2017. Until next year!

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